TikTok Pixel Integration for Your Ivonto Store
Introduction to TikTok Pixel The TikTok Pixel is an essential tool for store owners who want to maximize the effectiveness of their TikTok ad campaigns. This piece of code, when integrated into your online store, allows you to track key events, monitor sales, and gain insights into user behavior. By capturing data on how users interact with your store, the TikTok Pixel helps you target the right audience, optimize ad delivery, and measure the overall impact of your TikTok ads.
Why Use TikTok Pixel?
The TikTok Pixel allows you to:
Track Key Events: Monitor specific actions taken by users on your store, such as adding items to a cart or completing a purchase.
Optimize Ad Campaigns: Use the collected data to refine your marketing strategies and improve ad performance.
Target Specific Audiences: Build marketing audiences based on user behavior to ensure your ads reach the most relevant potential customers.
The pixel captures a range of data, including ad/event information, timestamps, IP addresses, user agents, and cookies. This information is essential for understanding user behavior and making informed decisions about your TikTok ad campaigns.
Steps to Add TikTok Pixel to Your Ivonto Store
Step 1: Create a TikTok Pixel Before adding TikTok Pixel to your Ivonto store, you must create it in your TikTok Business Account. If you don't have a TikTok Pixel yet, follow these steps:
Sign In or Register for TikTok Business Account: Access TikTok Ads Manager by signing in or creating a TikTok Business Account.
Navigate to Events Manager: Go to TikTok Ads Manager, click on "Assets," then select "Events."
Create a New Pixel:
Click the "Manage" button under Website Event.
Hit the "Create Pixel" button.
Name your pixel with a memorable title for easy identification.
Choose the "Manually Install Pixel Code" option to generate your pixel code.
Your TikTok Pixel is now created, and you'll find the pixel base code at the end of the generated script. This code is what you'll integrate into your Ivonto store.
Step 2: Integrate TikTok Pixel with Your Ivonto Store Once your TikTok Pixel is ready, follow these steps to add it to your Ivonto store:
Log in to Ivonto Admin Panel: Access your Ivonto store's admin dashboard.
Navigate to Integrations:
Go to "Settings" in the left-hand menu.
Select "Integrations" from the dropdown.
Add TikTok Pixel:
Find the TikTok Pixel option and click the "Add" button.
Paste the TikTok Pixel code into the input box.
Click "Save" to complete the integration process.
Done! Your TikTok Pixel is now successfully integrated with your Ivonto store, enabling you to track user interactions and measure the performance of your TikTok ads.
Understanding TikTok Pixel Events
TikTok Pixel events refer to specific actions or interactions that users take on your store, which are tracked by the pixel. These events are crucial for understanding how users engage with your content and ads on TikTok. There are 14 types of TikTok Pixel events that you can track:
Add payment info
Add to cart
Add to wishlist
Click button
Complete payment
Complete registration
Contact
Download
Initiate checkout
Place an order
Search
Submit form
Subscribe
View content
Tracking these events allows you to build targeted marketing audiences, optimize ad delivery, and measure the effectiveness of your campaigns.
Testing and Verifying Your TikTok Pixel
After setting up your TikTok Pixel, it’s important to ensure it’s working correctly. You can use the TikTok Pixel Helper, a Chrome extension that provides diagnostics and insights into your pixel's functionality. To test your pixel, follow these steps:
Add the TikTok Pixel ID to Your Ivonto Store: Ensure your pixel code is correctly integrated into your store.
Install the TikTok Pixel Helper: Add the TikTok Pixel Helper extension to your Chrome browser.
Test Your Pixel:
Open a new browser tab and paste your store link followed by
?dbgrmrktng.For example:
YourIvontoStore.com/?dbgrmrktng.
The TikTok Pixel Helper will analyze the status of your pixels and confirm whether events are being tracked and data is being received correctly.