What is Google Tag Manager (GTM)?
Google Tag Manager (GTM) is a powerful, user-friendly tool that allows you to manage and deploy various tracking codes—such as those for marketing, analytics, and more—on your website without the need for manual coding. With GTM, you can track user interactions, monitor website performance, and collect valuable data on conversion events, all of which can help optimize your online store's operations and marketing strategies.
Benefits of Integrating Google Tag Manager with Ivonto
Integrating GTM with your Ivonto store provides several key benefits:
Centralized Tag Management:
GTM serves as a centralized platform where you can manage all your marketing tags and tracking codes. Instead of manually editing your store’s code, you can add, modify, and deploy tags through GTM's intuitive interface, saving time and reducing the risk of errors.Enhanced User Interaction Tracking:
GTM enables you to track and measure various user interactions on your online store. You can set up events, monitor conversion rates, and analyze engagement metrics. This data-driven approach allows you to gain valuable insights into customer behavior, optimize your marketing campaigns, and make informed decisions to improve your store's performance.Flexibility and Adaptability:
With GTM, you can easily add or remove tags, adjust tracking configurations, and even conduct A/B testing—all within the GTM interface. This flexibility allows you to adapt your marketing strategies quickly and experiment with different tools, responding promptly to evolving business needs.Support for Multiple Tags:
GTM supports a wide range of tags, including those for Google Analytics, Google Ads, and third-party platforms like Facebook, Twitter, Pinterest, and more. You can also create custom tags to meet specific tracking requirements.Error-Free Implementation:
GTM includes a preview mode that allows you to test and validate your tags before deploying them live. This feature ensures a smooth and error-free implementation of tracking codes, minimizing the risk of data inaccuracies or disruptions.
How to Connect Google Tag Manager to Your Ivonto Store
To connect GTM to your Ivonto store, you'll need to have a Google Tag Manager account and a container set up for your store. If you don't already have a GTM account, follow these steps to create one:
Create a Google Tag Manager Account:
Log in to your Google Account, or register for a new Google/Gmail account if you don't have one.
Go to Google Tag Manager.
Click the Create Account button.
Provide your Account Name and select your country.
Add a Container Name to create a new container for your store.
Choose Web as the target platform.
Click the Create button.
Review and accept the Google Tag Manager Terms of Service Agreement.
At the top of the page, you'll see your Container ID, identified as GTM-XXXXXX.
Connect Your GTM Container to Your Ivonto Store:
Log in to your Ivonto admin panel.
Navigate to Settings → Integrations.
Find Google Tag Manager and click the Connect button.
On the following page, click Add for Google Tag Manager.
Copy your GTM Container ID from your GTM account (GTM-XXXXXX) and paste it into the designated field on the Ivonto page.
Click the Submit button to save your changes.
Verification and Testing
To ensure that Google Tag Manager is installed correctly on your Ivonto store, you can use one of the following methods:
Preview Mode in GTM:
Within the Google Tag Manager interface, click on the Preview button in the upper right corner. This will allow you to see how your tags function on your site before they go live.
Google Tag Assistant Chrome Extension:
Install the Google Tag Assistant Chrome Extension and use it to check that your GTM tags are firing correctly on your store.