Welcome to Your Ivonto Store
The Ivonto platform is designed to provide a comprehensive overview and seamless management of your store, ensuring that you have all the tools you need to track performance, manage products, and interact with customers. In this guide, we'll walk you through the key sections of your store's home page, highlighting important areas and how they can help you manage your business efficiently.
Home Section Overview
The Home section of your Ivonto store acts as a central dashboard, offering high-level insights into your store’s performance. This is the first page you see when you log in, and it is packed with crucial data and actionable information, making it easy to understand the state of your business at a glance.
Store Selector – Top Left Yellow Section
In the top left corner, highlighted in yellow, you’ll find a store selector. If you manage multiple stores under your account, this dropdown allows you to easily switch between them. This feature helps you navigate different businesses or brands without having to log in and out of multiple accounts.
Multi-store Management: For users with more than one store, this feature is particularly helpful in centralizing control. You can access, monitor, and manage all your stores from a single dashboard.
Navigation Panel – Red Section on the Left
On the left side of the home page, highlighted in red, is the main navigation panel. This area provides links to key sections of your store, allowing you to dive deeper into different aspects of your business.
Catalog Management
The first section within the navigation panel is Catalog, where you can manage everything related to your products and inventory. This section is crucial for keeping track of what you are selling and ensuring your store operates smoothly.
Products: Add, edit, or remove products in your store. This is where you define product details such as descriptions, prices, and images.
Collections: Group related products together to create collections, making it easier for customers to browse your store.
Inventory: Track your stock levels to ensure you never run out of your best-selling items.
Orders: View and manage customer orders, ensuring timely fulfillment and customer satisfaction.
Finances
Below the Catalog section is the Finances area. This section provides detailed financial information about your store, helping you keep track of sales, expenses, and overall profitability.
Financial Overview: See detailed reports on revenue, costs, taxes, and more. This section is essential for making informed decisions about your business’s financial health.
Customers
Further down, you'll find the Customers section. This area contains information about all customers who have made purchases from your store.
Customer Data: View detailed customer profiles, including purchase history and contact information. Use this data to create targeted marketing campaigns or offer personalized services.
Online Store
The Online Store section allows you to define the frontend UI of your store. This is the part of your store that is visible to the public, where customers browse your products and make purchases.
Store Design: Customize the look and feel of your store using themes, templates, and design elements. A well-designed store can enhance user experience and boost sales.
Sell via Link
Below the Online Store section is the Sell via Link feature. This allows you to sell products without setting up a full store. It’s ideal for quick sales, one-time promotions, or businesses that want to sell specific items directly through links.
Direct Product Links: Generate shareable links for individual products, allowing customers to purchase them without having to browse through a full online store.
Store Performance Overview – Blue Highlighted Middle Section
The middle section of your Ivonto home page, highlighted in blue, serves as the performance dashboard of your store. This section is dedicated to providing you with key performance metrics that allow you to monitor the financial health of your store, track product performance, and analyze customer behavior in real-time. Let’s explore this section in more detail to understand the insights it offers.
Financial Statistics Overview
At the very top of this section, you will find a summary of your store’s financial statistics. This is an essential part of the dashboard, giving you a snapshot of your store’s earnings and sales performance on a daily and lifetime basis. The metrics displayed here include:
Today's Sales (in $): This figure shows the total revenue generated by your store today. It's an important metric to track how your store is performing on a day-to-day basis, allowing you to see if any current promotions or strategies are having an immediate effect.
Total Sales (in $): This metric reflects the cumulative revenue your store has generated over its lifetime. It helps you understand how much revenue your store has brought in since its inception and gives you a long-term view of your business’s financial growth.
Total Lifetime Orders: This number represents the total number of orders your store has processed since it was launched. It gives you a clear idea of how many sales transactions have been completed, and when compared with total sales, it can give you insights into your average order value (AOV). Tracking total lifetime orders can help you gauge customer engagement and store activity over time.
These financial statistics are crucial for tracking the ongoing performance of your business. By keeping an eye on daily sales and comparing them to long-term trends, you can spot patterns, identify growth opportunities, and make informed decisions about marketing, inventory, and pricing strategies.
Top Products – Best-Sellers List
Directly below the financial statistics, on the left side, you’ll see a list of your top-selling products. This list provides valuable insight into which products are resonating most with your customers. The products are ranked based on the number of units sold, starting with the highest-selling item.
Product Popularity: Knowing which products are consistently driving the most sales is key to managing your store effectively. The products at the top of this list should be prioritized for restocking, marketing efforts, or promotional campaigns since they are the most popular items among your customers.
Stock Management: If you notice certain products repeatedly appearing at the top, it may indicate that you need to ensure adequate stock levels to meet customer demand. Conversely, products that do not make it to the top may require further marketing attention or discounting strategies.
Product Trends: This list can also reveal interesting trends, such as seasonal items that gain popularity during certain times of the year, or new releases that outperform your expectations. This data can be invaluable for planning future product launches and optimizing your product lineup.
By regularly reviewing your top products, you can tailor your marketing strategies, focus on promoting the best-performing items, and optimize your inventory management to reduce stockouts or overstock situations.
Top Customers – Repeat Buyer Insights
To the right side of the performance dashboard, you will find a list of your top customers. This feature highlights the most valuable and loyal customers based on their purchasing frequency and total spending in your store.
Customer Loyalty: The customers who appear on this list have made repeat purchases from your store, which indicates strong brand loyalty. These customers are invaluable to your business, and this section helps you easily identify them for potential reward programs, personalized offers, or targeted communication.
Customer Segmentation: Understanding your top customers enables you to develop strategies for customer retention. You can create special promotions, loyalty discounts, or even send personalized thank-you notes to strengthen the relationship and encourage further purchases.
High-Value Customers: These customers often represent a significant portion of your revenue, especially if they frequently purchase high-ticket items. Knowing who they are allows you to create premium experiences for them, potentially offering early access to new products or VIP support.